
The tax offices that win the season are not the ones that hustle hardest in February — they are the ones that finished setup before January. Use this checklist between October and mid-January to make sure your office is fully ready when the IRS opens e-file. It is split into four areas: compliance and credentials, software and systems, people and operations, and marketing, pricing, and bank products.
Nothing else matters if your credentials are not current. Start here.
A new season is the right time to evaluate the software contract you signed last year. Most offices that switch software do it in October or November — switching in January is brutal.

Staff readiness is the leading cause of February disasters. Train early, document everything, and you save yourself the 11 p.m. phone calls.
By December your phones should be ringing because of work you did in October. Pre-season marketing converts cheaper than mid-season marketing every single time.
“Every January we see two kinds of offices: the ones that spent October getting ready, and the ones that spent February apologizing. The checklist does not change much year to year — but the offices that actually follow it grow every season.” — ETS Customer Success Team
Fourteen items, four buckets, one deadline. Print this list, assign an owner to each item, and put a date next to it. The offices that close out this checklist before January 15 are the ones that book record seasons. If part of your checklist is "evaluate switching tax software," talk to the ETS team before October — our lowest-price guarantee and migration help are designed exactly for offices making the switch.

